Why Men Are Outspending Women on Sex Toys in 2025
Let’s talk about something that’s buzzing literally and figuratively. Whether you're just beginning your journey with personal massagers or you’re a seasoned pro navigating the world of G-spot and clitoral stimulation, you’ve likely noticed a trend: sex toys are no longer taboo they’re tools of empowerment, wellness, and self-love.
But there’s a surprising shift happening in 2025: men are outspending women on sex toys. Yes, you read that right.
Traditionally, vibrators, bullet massagers, and other pleasure products were marketed primarily to women. Fast forward to today, and men are not only catching up they’re leading the charge. But why? What’s driving this shift, and what does it say about how we view intimate well-being in a post-pandemic, sex-positive world?
Let’s dive in.
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The Rise of Male Sexual Wellness
There’s no denying it sexual pleasure has become a key pillar of overall wellness. As conversations around mental health, body positivity, and self-care become more mainstream, so does the recognition that men need spaces to explore their own pleasure, too.
In fact, 2025 data from multiple adult industry reports shows that men are investing more in toys designed for prostate stimulation, stroker technology, and wearable vibes than ever before.
Why? Because pleasure is no longer a luxury it’s a necessity. And men are no longer shying away from that fact.
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A Shift in Culture
Historically, men might have felt shame or embarrassment about purchasing sex toys especially for solo use. But brands like Nikita Studios are helping change the narrative. With sleek designs, discreet pleasure options, and a wellness-oriented approach, the modern adult toy market has removed the stigma.
What was once hidden in the back corner of a store is now proudly displayed in online carts.
As male consumers grow more comfortable shopping for themselves, adult online store Nikita Studios has seen an uptick in purchases of high-tech male toys, premium lubricants, and even sex toys for couples that allow for shared experiences and deeper connection.
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The Tech Boom in Pleasure Products
Part of the reason men are outspending women is simple: technology.
Today’s male pleasure devices are more than just silicone and batteries. We’re talking app-controlled strokers, AI powered personal massagers, and customizable sensations that mimic the real thing or something even better.
This innovation comes at a price. While a standard bullet vibrator might retail for under €50, premium male toys can range from €150 to €300+. And men are investing.
It’s not just about climax; it’s about control, exploration, and taking ownership of their intimate needs.
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Couples Are Shopping Together And He’s Clicking ‘Add to Cart '
Here’s another key insight: men aren’t only shopping for themselves. They’re becoming proactive partners in pleasure.
Whether it's a vibrating cock ring for dual satisfaction or a couples’ wand that blends clitoral and penile stimulation, men are increasingly the ones adding items to the basket. The rise of sex toys for couples is tied directly to men realizing that pleasure is more fulfilling when shared.
At the number one online sex shop Nikita Studios, we’ve seen a 38% increase in male customers purchasing couples’ kits and toys designed for shared use — a clear sign that modern masculinity is becoming more emotionally aware and intimacy-driven.
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From Stigma to Self-Love: The Future Is Sex-Positive
So, what does all this mean?
It means we’re finally seeing sexual wellness treated with the same respect as mental or physical health for all genders. Men are embracing the idea that self-love isn’t just a female concept. They’re finding joy in discovery, investing in their satisfaction, and breaking old taboos one orgasm at a time.
And we love to see it.
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Where to Buy
Looking to explore male sex toys, couples’ products, or a discreet new vibe for solo pleasure? Nikita Studios is your go-to. As an online adult store committed to inclusivity, quality, and sexual well-being, we offer everything from beginner-friendly strokers to luxury G-spot and clitoral stimulation toys.
Experience what it means to shop without shame — at the number one online sex shop Nikita Studios, where pleasure has no gender and intimacy knows no limits.
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The rise of men outspending women on sex toys isn’t a fluke it’s the future. A future where men invest in themselves, explore without shame, and prioritize connection. Whether you're a curious newbie or a connoisseur of intimate well-being, one thing is clear:
Pleasure is for everyone and it’s worth every cent.
Ready to upgrade your self-love
toolkit? Explore our bestsellers now at Nikita Studios and make pleasure your priority.
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For example...
The rise of men outspending women on sex toys isn’t a fluke it’s the future. A future where men invest in themselves, explore without shame, and prioritize connection. Whether you're a curious newbie or a connoisseur of intimate well-being, one thing is clear:
Pleasure is for everyone and it’s worth every cent.
And if you're curious about how to get started with one of the most talked-about male pleasure products in 2025, the JOI Pulse Cock Ring, we’ve got you covered. This innovative toy combines firm support with pulse technology for enhanced clitoral stimulation and stronger erections, making it a favorite among couples and solo users alike.
👉 Click here to learn how to use the JOI Pulse Cock Ring like a pro
and elevate your experience even further.